Required for the site to work. These cannot be turned off, and none of them are used for advertising.

Enables: Your shopping cart and checkout, remembering the privacy choices you make here, product and diamond search, and keeping the site secure and working reliably.

Helps us understand how the site is used so we can improve it. Turning this off does not change anything about how the site works for you.

Enables: Understanding which pages and products are popular, measuring site speed and reliability, and testing improvements to see which version of a page works better.

Allows our advertising partners to measure our ads and show you more relevant ones, using information like products you viewed or added to your cart. Under California law this is the category that counts as “selling” or “sharing” personal information — leaving it off is your opt-out of sale and sharing.

Enables: Measuring whether our ads lead to visits and purchases, and showing you more relevant ads on social media and other platforms.

Enables optional features provided by other companies. Chat conversations are transmitted to and may be recorded by our chat provider in order to deliver them to our team. With this off, chat is unavailable and reviews can still be loaded on request.

Enables: Chatting live with our team, and viewing the customer review gallery on our Reviews page.